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SWITZERLAND

Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps. Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss watches and chocolate are world renowned.

Switzerland is a harmonious tableau of beautiful images, a slideshow of epic proportions that is easy to step into, and travellers have been seduced ever since the days of the Grand Tour and Alpinism's Golden Age in the 19th century, and the birth of winter tourism in the Alps in the 1930s. Switzerland mixes rural and urban with astonishing ease, grace and precision. Ride a little red train between peak and pine, soak in mountain spa waters, snowshoe to your igloo or scamper across medieval bridges and know that this small landlocked country will be picture perfect, with not a hair out of place.

The perfect antidote to rural beauty is a surprise set of cities: capital Bern with its medieval old town and world-class modern art, deeply Germanic Basel and its bold architecture, shopping-chic Geneva astraddle Europe’s largest lake, tycoon-magnet Zug and uber-cool Zürich with its rooftop bars and atypical Swiss street grit. Beard cutting or stone throwing, Paul Klee art or hip club gig: what a euphoric journey indeed.

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